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Our Name

Our company name, Synectica is derived from the word "synectics", which exactly captures the philosophy and ethos of the company... See the dictionary definition below:

synectics (si’nektiks) n. (functioning as singular) a method of identifying and solving problems that depends on creative thinking, the use of analogy, and informal conversation among a small group of individuals with diverse experience and expertise. [C20: from syn- + ekto- + -ics, in the sense: working together from outside].